How to Avoid Costly Mistakes in Food and Beverage Innovation
The journey from concept to market is often fraught with challenges in the highly competitive world of functional gummies utilizing innovative ingredients. However, for our client, Ascentix Innovation Labs, this journey was marked by determination, collaboration, and innovation.
This case study explores how Ascentix Innovation Labs partnered with Edible Chemistry Consulting to develop a groundbreaking gummy product infused with Amino9, pushing the boundaries of functionality without compromising consumer expectations on flavor and texture, while other partners had not been able to solve the complex development task.
Client Background
Ascentix Innovation Labs is a forward-thinking company dedicated to revolutionizing the nutritional supplement industry. With a focus on quality and innovation, they have been working to bring a high-quality product packed with clinically proven doses of Essential Amino Acids using Amino9 to market.
Challenge
Developing a gummy product enriched with essential amino acids (EAAs) and branched-chain amino acids (BCAAs) posed significant challenges due to the complexities involved in formulating such a product. The team at Ascentix Innovation Labs sought to create a gummy that not only delivered on taste and texture but also provided a substantial dose of Amino9, a proprietary blend of EAAs. This development scope had proven challenging and timeconsuming. Over the course of 13 months, Ascentix Innovation Labs had worked with 4 different manufacturers and product developers in an attempt to bring this product to market.
Solution
Ascentix Innovation Labs engaged the expertise of Edible Chemistry Consulting, the industry’s leading Ingredient Technology Specialty Group. The Edible Chemistry Consulting team collaborated closely with Ascentix Innovation Labs to navigate the intricacies of product development leveraging their expertise in hydrocolloid stabilization and flavor formulation. With a close partnership throughout 12 weeks of research and development (R&D), the teams achieved a breakthrough in perfecting the flavor, texture, and color of the gummy, and Ascentix Innovation Labs was poised to take the next step toward commercialization.
Outcome
The incorporation of 6.7g of Amino9 in just 4 gummies was a testament to their commitment to delivering a product like no other. This unparalleled dosage set their gummy apart, promising consumers a potent and convenient source of essential amino acids. Ascentix Essential Amino Acid Gummy is the only clinicallydosed EAA (Essential Amino Acid) gummy. More muscle building, less muscle breakdown. Delicious zero sugar, 30 calories, & 6.7g EAAs per 4 gummy serving size.
Conclusion
In conclusion, the collaboration between Ascentix Innovation Labs and Edible Chemistry Consulting exemplifies the power of teamwork, expertise, and perseverance in overcoming challenges and achieving success. From the initial stages of R&D to the final product ready for market launch, every step of the journey was marked by dedication and innovation. Edible Chemistry was able to showcase its expertise as the leading Ingredient Technology Specialty Formulators, taking a new Amino9 ingredient and developing the first-ever gummy around this innovative Essential Ammino Acid product. With a revolutionary gummy poised to disrupt the industry, Ascentix Innovation Labs is primed to make a significant impact, offering consumers a product that combines exceptional taste with powerful nutritional benefits. As they prepare to lift their creation off the ground, Ascentix Innovation Labs stands poised to redefine the standards of functional gummies, proving that there truly is no gummy like this one.